Would you be willing to give up a little bit of profit in order to significantly increase your potential workflow and grow your professional network?
That was the question on my mind six months ago when I called up Joey Robert Parks, a local ghostwriter here in Phoenix, Arizona. Joey and I had met on and off for commiseration and camaraderie for quite some time. Both of us had experienced success as ghostwriters and freelance writers, but we also wanted to find that magic bullet to take our business flow and client base to the next level.
So over a cup of coffee, I made what Bill Hybel’s refers to as “The Big Ask”.
“Joey,” I said. “Have you ever considered partnering with another ghostwriter?”
To my surprise, he had not only thought of it, but he’d been thinking of asking me the same thing! Turns out that Joey knew another ghostwriter whom I’ve had the great pleasure getting to know, Ed Sweet, whom he wanted to bring into the discussion. And the beginning foundations of ghostwritepro.com were set.
The A-Ha Moment
We all have that A-Ha Moment. For me, it was reading a post over at Copyblogger by Johnny B. Truant, entitled “How Your DIY Attitude Is Keeping You Poor”. If you don’t read Coppyblogger, I’d highly recommend you subscribe to it—it’s an invaluable treasure trove of writing information.
The heart of Truant’s post was this: There are two kinds of people in this world—those who see scarcity and those who see opportunity.
The Scarcity Mindset
People who operate from a scarcity mindset see a world full of limited resources and limited potential. They live in fear that the well will one day run dry for them. And they hoard their clients, business, and knowledge because they’re worried that any sharing will put them out of business.
The Opportunity Mindset
On the other hand, those with an opportunity mindset see the world as a place with unlimited potential and vast resources. They understand that collaboration and partnerships are essential to success, and that a small sacrafice in the short term can often lead to big returns down the road—both in business and in life.
In his post, Truant asks three questions that he believes separates those with a scarcity mindset from those with an opportunity mindset.
- Are you willing to partner with someone if it means that you’ll make less profit per customer, but have access to more customers?
- Are you willing to pay handsomely for referrals—50% or more in some cases?
- Would you be willing to share your business with a competitor who does the same basic thing as you do?
If you answer “No” to any of these questions, Truant says, you’re suffering from a scarcity mindset—and it’s making you poor.
Why A Scarcity Mindset Makes You Poor
If there’s one thing I’ve learned for writing for authors such as Robert Kiyosaki, it’s that a great team is one of the most important elements of success.
Because if there’s anything that’s scarce, it’s your time and ability. You can only service so many clients and excel at so many types of writing projects. When you have a full workload or are asked to do something outside your specialty, you have to tell a potential client no.
And as we all know, having to tell a client no is akin to losing a client for good. Because 9 times out of 10, your potential client isn’t going to wait around for you—and most likely they’ll be pissed that you thought you were too busy for them.
And missed opportunity means losing money and reputation.
When you have a good team, however, you can tap your teams’ resources of time and talent to help everyone succeed. You can offload your client work when you’re too busy or when it’s out of your specialty for a referral fee. You can receive new clients from your partners that may cost your referral fee up front, but provide years of steady work. And you can enjoy the thrill of having great friendships with professionals like you, sharing your knowledge and helping each other get better at your craft.
That’s the spirit behind Ghostwritepro.com
It’s Time for Ghosts to Come Out of the Shadows
In days past, Ghostwriting was a solitary and marginalized business—and one that most people had never heard of.
Today, it’s becoming big business. Books are increasingly becoming commoditized and people like you and me are in high demand. There’s even an agency headed up by industry veteran and self-proclaimed Prada addict, Madeleine Morel, dedicated solely to representing high-end ghostwriters (which I’m proud to be represented by).
We have a choice to make, maintain the old, rugged-individualism of ghostwriting, horde our clients and contacts, and figure it all out on our own. Or we can collaborate and come out of the shadows.
Why We Started Ghostwritepro.com
Joey, Ed, and me have decided to do the latter. And that’s why we started Ghostwritepro.com.
If you’re a ghostwriter or an aspiring one, we want to share our hard earned ghostwriting business acumen with you—and we hope you’ll do the same. And we also hope to foster greater community within the industry.
If you’re looking for a ghostwriter, we want to demystify the business and the process. And we want to help you find the best possible partner for your writing project.
In the end, we don’t see a world of scarcity. We see a world of opportunity. And we want to see you (and us!) prosper.
[Photo by Jek in the Box]